Mike Seaman


I’m Mike, the CEO and one of the founders of Raccoon Events. I’ve organised exhibitions for most of my working life and I’m passionate about creating live event experiences that are community-led, cutting edge, and fun.

My vision for Raccoon Events is to continue our rapid growth by attracting and retaining a diverse range of talent in order to build a trusted company that delivers on its promises, supports flexible working and minimises its environmental impact. In my spare time I’m a keen (not talented) runner and love being outdoors at any opportunity.

Jo Tyler

Marketing Director

I’m Jo, Marketing Director for Raccoon Events working across all of the event brands. With over 20-years’ experience in the events industry, my speciality is launching new products and enhancing user experience.

In my spare time I also run to keep fit (with the occasional half marathon) and love enjoying the great outdoors with my husband and two kids.

Ralph Collett


Ralph has worked in Media and event for over 25 years with companies such as Reed Business Publishing, William Reed, United Business Media and more recently with CloserStill Media Ralph was the MD of healthcare and launch over 8 events in the healthcare and medical sectors.

His team won multiple EN and AEO awards and won best launch several times. Ralph now runs a successful events consultancy and investor.

Darren Pinder


I’m Darren, one of the Directors of Raccoon Events, and responsible for the digital presence, data handling, and marketing for our group of events. I’ve been building websites and applications for over 13 years, and champion the use of data in an honest, open, and privacy-respecting way.

Matthew Lambert

Operations Director

Matthew has spent over 25 years in the exhibition industry, working across the ‘holy trinity’ of organiser, venue and contractor. His team currently manage a portfolio of over 50 events annually and have established themselves as one of the ‘go to’ company for organisers looking to outsource their operations.

Addie Brake

Commercial Director

I'm Addie, Commercial Director at Raccoon Events. After spending 7 years working for The NEC it's been an exciting challenge over the last 3 years to work as an organiser with Raccoon Events launching a successful portfolio of consumer shows.

I love being involved in shaping and building the foundations of successful community focussed exhibitions. Working on our new show, The National Outdoor Expo, has been great as i'm picking up lots of new ideas and inspiration on how to adventure outdoors even more with my family!


Nathalie Davies

Event Director

I’m Nathalie, Commercial Director for The National Running Show. I have worked in the events industry for the past 11 years, running events in a variety of sectors including technology, marketing, building and franchising.

I am a big fitness fan so working on The National Running Show is very exciting. When I’m not working in the events world I am a busy mum to 2 little ones.

Stephen Morgan

MD, Active Division

I’m Steve, MD – Active Division at Raccoon Events. My main focus at the moment is launching and delivering an awesome event, The National Snow Show! I have over 10 years experience in the events industry mainly centred around the active lifestyle categories, I am all about content driven passion led events that deliver.

I’m a keen snowboarder, mountain biker, skateboarder, longboarder and axe thrower. I will always take the outdoor option, unless it is to go to an indoor climbing wall…

Rachel Marsh

Sales Executive

I’m Rach, I’m the Sales Executive. I am an avid runner and gym goer, if I’m not training for a marathon then you’ll catch me in the gym lifting weights to help me get through the OCR’s.

Maddy Seaman

Finance Director

I’m Maddy wife/partner in crime to Mike the CEO of Raccoon Events. When I’m not looking after our two crazy kids I’m busy working as a professional photographer and managing the finances for Raccoon Events. You’ll often find me cheering on and crewing Mike on one of his many running adventures.


Ashley Cox

Marketing Manager

I’m Ashley, Marketing Manager at Raccoon Events. I have over 14 years’ experience in the world of Marketing, PR and Communications working across the consumer and corporate sectors.

I am an avid runner (as long as it’s not raining!), love strength training and love the sun!

Verity O'Brien

Content Producer

I’m Verity the Content Producer and speaker manager for Raccoon Events. I have been working in the world of PR, client and social media management for several years. When I’m not working I’m mum to 2 little ones who keep me very busy!

Camille Deleplace

Marketing Executive

Hi, I’m Camille, Marketing Executive for Raccoon Events. I’ve recently graduated from the University of Surrey having completed my Masters in International Events Management and joined the Raccoon Events Team.

I’ve always had a keen interest in well-being whether it’s though exercise (running!), mindfulness, or living life to the fullest!