Mike Seaman


Mike is the CEO and one of the founders of Raccoon Events. He's organised exhibitions for most of his working life and he's passionate about creating live event experiences that are community-led, cutting edge, and fun.

Mike's vision for Raccoon Events is to continue their rapid growth by attracting and retaining a diverse range of talent in order to build a trusted company that delivers on its promises, supports flexible working and minimises its environmental impact. In his spare time he's a keen runner and loves being outdoors at any opportunity.

Jo Tyler

Marketing Director

Jo is the Marketing Director for Raccoon Events working across all of the event brands. With over 20-years’ experience in the events industry, her speciality is launching new products and enhancing user experience.

In her spare time she also runs to keep fit (with the occasional half marathon) and loves enjoying the great outdoors with her husband and two kids.

Ralph Collett


Ralph has worked in Media and event for over 25 years with companies such as Reed Business Publishing, William Reed, United Business Media and more recently with CloserStill Media Ralph was the MD of healthcare and launch over 8 events in the healthcare and medical sectors.

His team won multiple EN and AEO awards and won best launch several times. Ralph now runs a successful events consultancy and investor.

Darren Pinder


Darren is one of the Directors of Raccoon Events, and is responsible for the digital presence and data handling for the group of events. He's been building websites and applications for over 13 years, and champions the use of data in an honest, open, and privacy-respecting way.

Matthew Lambert

Operations Director

Matthew has spent over 25 years in the exhibition industry, working across the ‘holy trinity’ of organiser, venue and contractor. His team currently manage a portfolio of over 50 events annually and have established themselves as one of the ‘go to’ company for organisers looking to outsource their operations.

Addie Brake

Commercial Director

Addie is the Commercial Director at Raccoon Events. After spending 7 years working for The NEC she joined Raccoon Events to work as an organiser, launching a successful portfolio of consumer shows.

She loves being involved in shaping and building the foundations of successful community focussed exhibitions. She enjoys working on The National Outdoor Expo and picking up lots of new ideas and inspiration on how to adventure outdoors even more with her family!

Nathalie Davies

Event Director

Nathalie is the Event Director for The National Running Show. She has worked in the events industry for the past 11 years, running events in a variety of sectors including technology, marketing, building and franchising.

She is a big fitness fan so loves working on The National Running Show. When she is not working in the events world she is a busy mum to 2 little ones.

Stephen Morgan

MD, Active Division

Steve is MD – Active Division at Raccoon Events. His main focus at the moment is launching and delivering our awesome new event, The National Snow Show! He has over 10 years experience in the events industry mainly centred around the active lifestyle categories and is all about content driven passion led events that deliver.

Steve is a keen snowboarder, mountain biker, skateboarder, longboarder and axe thrower. Steve will always take the outdoor option, unless it is to go to an indoor climbing wall…

Rachel Marsh

Sales Executive

Rachel is our Sales Executive on the National Running Shows. She is an avid runner and gym goer, if she's not training for a marathon then you’ll catch her in the gym lifting weights to help me get through the OCR’s.

Maddy Seaman

Finance Director

Maddy is Mike's wife/partner in crime and Finance Director for Raccoon Events. Maddy is also a professional photographer and takes many of the show photographs, when she's not looking after the kids. You’ll often find her cheering on and crewing Mike on one of his many running adventures.

Verity O'Brien

Content Producer

Verity is the Content Producer and speaker manager for Raccoon Events. She has been working in the world of PR, client and social media management for several years. When she's not working she's mum to 2 little ones who keep her very busy!

Ashley Cox

Marketing Manager

Ashley is the Marketing Manager at Raccoon Events. She has over 14 years’ experience in the world of marketing, PR and communications working across consumer and corporate sectors.

She is an avid runner (as long as it’s not raining!), loves strength training and loves the sun!